01
“Where is this level demanding the most thought?”
See where player effort peaks across the level.
Neurotech for game studios
SEE WHAT
PLAYERS CAN’T
TELL YOU.
We record brain activity and body signals during gameplay, then show game studios where players have to think harder, where pressure builds, and which moments affect them most.
Brain activity + body signals
Measured during real gameplay
Matched to the game timeline
76% accuracy · active play vs. watching
Players showed a measurable difference between making a plan and watching.
Consistent across all 7 players
All 7 players showed the same pressure pattern during gameplay.
84% accuracy · major vs. minor failures
Major gameplay failures were distinguished from minor mistakes.
Questions game teams already ask
Answer the questions telemetry can’t.
Synapsym adds brain and body measurement to playtests, so teams can inspect what behaviour alone cannot explain.
02
“Where does the game stop giving players room to breathe?”
See where pressure keeps stacking up.
03
“Did that failure barely register, or did it really hit?”
Compare weak and strong player reactions to failure.
The goal is simple: add evidence where clicks, completion times, and interviews leave a gap.
Why Synapsym
Three views of the same playtest.
behaviour
memory
measurement
memory
measurement
Game datawhat happened
action · time · outcome
Player feedbackwhat they remember
interview · survey · self-report
Synapsymwhat was happening while it happened
brain activity · body signals during play
Telemetry sees the action. Surveys capture the memory. Synapsym measures the response as it happens.
Neuroscience fills the gap between what players do and what they say afterward by directly measuring the player’s response.
01
Brain activity
We measure changes in brain activity while the player is making decisions and moving through the game.
02
Body response
We measure physical responses that show when pressure or a major event is landing strongly.
03
Game timeline
We line the measurements up with the exact moments in the playtest, so the studio can see where the experience changes.
How it works
EEG without the lab friction
One lightweight headband. Normal gameplay.
No gel
No electrode cap
Natural movement
You run the playtest. Synapsym adds the player layer.
No neuroscience knowledge is required. The player plays normally while Synapsym records brain and body signals and matches them to the game timeline.
01Play
Run a normal playtest with the real game.
02Measure
Record brain activity and body signals while the player plays .
03Match
Line those measurements up with the game timeline.
04See
See where thinking, pressure, and strong player responses change.
What you get
A playtest timeline with the missing layer added.
Synapsym maps player response onto the game timeline, so studios can see exactly where something changed and what was happening in the game at that moment.
Example playtestgame events + player measurement
00:0003:0006:0009:0012:0015:00
Player response
vertical marker = game event
Illustrative product view
Interpretation layer
From measured signal to a sentence a game team can use.
We are building a neuroscience-informed AI interpretation layer, grounded in games research, to turn measured patterns into clear, reviewable observations about the playtest.
In development
09:20–11:10 · Example
Calm stretch
This section is comparatively quiet; measured player response stays low across the sequence.
13:40 · Example
Response drops
Measured player response declines as this section continues.
18:05 · Example
Strong response
A marked response follows the repeated failure sequence.
Illustrative examples only
Not part of the validated results below
Results so far
Three simple questions. Three measurable answers.
The current dataset includes 7 players, 3 kinds of games, 7.7 hours of recorded play, and 1,255 measured moments.
Can we tell when the player is planning actively?
STRATEGY GAME · ACTIVE PLAY
Across all players, the system identified when players were making decisions rather than watching 76 times out of 100. The best individual result reached 90 out of 100.
Individual results ranged from 66 to 90 out of 100 in the current dataset.
Where does pressure keep building?
ACTION GAME · PRESSURE
All 7 players showed the same pressure pattern during gameplay.
See where the game keeps pushing the player.
Which failures actually hit hard?
precision game · physical response
The system distinguished major failures from minor ones 84 times out of 100.
Based on 6 players with enough major failure events for this comparison.
Why trust it
We try to break our own results first.
Our main results were checked on players the system had not seen before. We challenged each finding with additional checks, and removed it when it failed.
What survivedinternal validation
7 checksWe checked whether the result was just general excitement. It wasn’t.
36 / 42The same signal appeared across different players in 36 of 42 player pairs.
6 removedWe removed six findings ourselves after they failed a check. We didn't report them.
~600 controlled analysesNext step: independent replication
Clear boundaries
Measured signals. No mind-reading claims.
We do not label emotions, decode thoughts, diagnose people, or score individual players. We measure responses during gameplay that we can test and defend.
One useful privacy result: in our current tests, the system could not learn who the player was better than chance.
Synapsym / Neurotech
Bring us the part of your game you don’t understand.
We’ll show you what brain and body measurement can add to the telemetry and player feedback you already have.